sublime to the extraordinary
4 Sep
Okay, big T, I’m out, I need a little time!
A few weeks ago I’ve seen some web designer guy’s portfolio page. I was very impressed! At the time I was busy with other things so did forget to bookmark that page. This morning I was looking for some inspiration and tried to find the guy in Google. I remembered he was using a tagline like “pixel perfect design” on his site so I Googled this term.
I already knew that webdesign services or webdesigner sites categories contain a bunch of idiots, charlatans and other low quality members who make the Net Community LOL frequently. But what I found in the Big Boss’ Search Results was far beyond my imagination.
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The first position (not surprisingly) is for PixelPerfectDesign.com. I was expecting a cool website offering quality design work and has a wide, fancy portfolio. Should I say I was disappointed? Boring colors and layout, a “Coming-soon-online-assistance”, and a completely unusable flash header and navigation. It’s showing some “loading” animation every time I’m clicking somewhere on the menu. Of course it takes 5-6 seconds of my life until the menu shows up again. Not even an HTML alternative somewhere on the page or at least in the footer. But the most disappointing part is their portfolio. They’re offering a sample library in “Identity”, “Business collateral”, “Packaging”, “Brochure and fliers”, “Large format digital print”, “Exhibit design”, “Web development” categories. Maybe I’m a dumbass and don’t know how to navigate and where to click, but there was “No record” in all categories except “Identity” where I found 6 samples of some kinda logos.
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The next candidate for pixel perfect design is Message.co.uk. MySQL Warnings all over the page which made me smile on first sight. Then I figured it out it’s just a bad URL crawling by Google, if you click on the “Home” button you’ll get the page without any warnings or errors. The site itself gives easy navigation, using cool colors but has only 1 case study in its portfolio section (called “Our Work”). Didn’t take much time to consider close the browser window and go forward.
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That’s exactly what was I expecting from a .org design site. I gave them a chance and clicked a few times in their portfolio page. No words beyond this point. Check it by yourself.
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Looks promising at the first sight. Does it seem like a reversed order in Google? Going further in SERPs means getting more quality stuff? After I checked their portfolio I dropped this thought instantly. I felt myself in the mid 90’s again. Turn the page!
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“Big brand insight…. powerful design…. and flawless implementation”. The first shock this morning. A flash page. (Did someone say flash is not good for SEO? LOL) And it’s brown. Poo brown. Yes, they have a portfolio too. This one, this one, and I stopped at this one. Enough is enough. I’ve heard Abba’s Dancing Queen in my head looking at this 80’s style …. errr …. page.
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I guess there has to be some connection between a print term and being “pixel perfect“. This website offers offline design and printing services and do not want to be different nor want to look bigger or more professional as it is. This is Pixel Perfect Digital Pro Lab. No more no less. The first “thumbs up” this morning. Note that ATM they are on the 9th place in Google’s 1st SERP on term “pixel perfect design”.
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Cons: very old fashioned style, outdated design patterns - far from pixel perfect.
Pros: it seems they do care about their site: foot notes updated to 2007, they have a site map navigation, lot of samples of their work, offering free services like some kinda web design awards, free and freely redistributable graphics, css and photoshop tutorials, and a few more. I’m sure they can easily find someone who’s willing to pay for their services. Ordinary people like this style. I know this. I really know.
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Google SE position : 16th. Marty McFly has fucked up the Delorean again and we all landed in the mid 80’s again. WayBackMachine has nothing to do with this site. It archived the page back in ‘86 and no more need to refresh its database.
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“Pixel Perfect was established in 1994 to provide visual communication solutions for commercial…….” EXACTLY! ‘94! Man spend some cash on face lifting! It’s 2007 already!
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I have less and less to say. We’re on the 3rd page of Google and checking the 26th place in the SEO race. I’m getting tired more and more. My mind is slowly going into standby mode letting in less and less information every seconds. My senses are weak now. I want to give up. These few words take 10 minutes to type in. I’m dying.
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Yikes! The first liquid layout! Looks fine on my widescreen monitor. This site has menu (!), Recent Work, Logo Work sections on the main page!!! Unbelievable! This Sherman guy does Flash, CD-ROMs, photography, web design, print work, and print ads! He has website gallery, client list, résumé and everything needed to sell himself and his work. Congrats on this side! Definitely not my style but this must be somewhere on the first page of Google.
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And finally … the armageddon. I’m nailed. The last Horseman of Hell arrived. Right here right now. I have nothing to say. I’m just looking up this horseman and before he strikes down with his flaming blade my last flashback in my mind is about the good old “design days”. We did it for fun. We did everything we wanted. And like the way we wanted. We did not sell a fucking thing 10 years ago. But I was happy to hear and read “this website is cool”, “this animation is kickass”. Come Horseman, take me to a place where I can finally wait and search for a guy who apostrophes himself “pixel. perfect. design.“!!!
Note: Don’t try to click on images or anywhere in this post. You won’t find a link to any of these sites. No way I’m giving them more relevancy or PageRank. NO FUCKING WAY!
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